Issue No.231 – August 231

A snapshot in world affairs shows that the 1,8 Billion Muslim population accounts for 24% of the 7,8 Billion inhabitants of the planet. Muslims are found in almost all of the 195 countries of the world. Muslims are also in significant numbers as a minority in countries such as India (200 Million), China (70 million), Europe (44 Million) and the USA (4 Million).

The central code of existence in the life of Muslims is the Shari’ah (Islamic law). Divine and sacred, it is the Law of Allah, the Creator of all, that permeates the life of Muslims. The consumption of Halaal food is an intrinsic and mandatory article of faith.

This imperative has driven incredible recession-proof growth in the global and local Halaal markets. It has become a truly global phenomenon worth trillions of dollars with an impact beyond the food sector. Demand has also mushroomed in areas such as logistics, pharmaceuticals, nutraceuticals, cosmetics, fashion/clothing, tourism, banking and investments.

Accessing the market

The basic tenet of a successful business is to know your customer and market. At a local community fair, you get to interact with new exciting entrepreneurs and meet your customers, and at an international trade exhibition, you learn about the latest trends and opportunities for export & import.

Despite technological advancements in communication via digital media, trade exhibitions, fairs and conferences continue to be among the most effective and proven methods to generate interest, and positivity, and to establish & build relationships and community pride through discussion, analysis and networking.

SANHA’s Partnership With Purpose

As a leading, internationally-respected and recognised Halaal regulatory authority providing certification services to 3000 establishments, training programmes to Muslim organizations, Shar’iah Scholars, industry role players and government regulators, SANHA endeavours to build bridges between the various stakeholders in the supply chain.

To support entrepreneurs and Halaal-certified businesses entering the burgeoning global Halaal market, SANHA enters into strategic partnerships with event organisers.

Under these partnership agreements, we:

1. Ensure that SANHA has a meaningful presence at local and international events

2. Assist both exhibitors and consumers with Halaal queries

3. Disseminate member companies’ samples and promotional handout material

4. Negotiate a discounted exhibitor rate for members wherever possible

5. Promote the event and your participation in our social media

6. Host competition draws

7. Facilitate B2B discussions between prospective suppliers and customers

8. Arrange expert speakers for talks and panel discussions

List of Confirmed Events

The following listing denotes the events, dates and locations where we have entered into strategic partnerships with relevant contact details.